Businesses with Pokestops Increase Weekly Gross Sales by 12 Percent

Published by , August 15, 2016 4:11 am

(PYMNTS) Pokemon Go’s augmented reality experience managed to get a ten year jump on the future by offering an easy to play, fun to engage socially and universally available extension of augmented reality tech to anyone with a soft-spot for early 90’s cartoon nostalgia and a smartphone. Pokemon has quietly turned out to be a retail game changer as well.
Pokémon Go retail’s effect has been undeniably profound by the numbers. Researchers repost 63 percent of businesses that have Pokestops increase weekly gross sales by 12 percent, which averages out to about $2,000 to weekly gross sales. Businesses that place Pokestop in front of their location see an increase of 253 customers per week and an increase in daily customers of 25.

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