Business-Focused AR Apps Already Impacting a Number of Industries

Published by , February 20, 2017 12:18 pm

(PCMag) Business-focused AR apps are already beginning to make an impact across a number of industries. Platforms such as Vuforia let developers build headset or smartphone-based AR apps for any scenario or customer use case, from e-commerce and marketing to manufacturing, design, and multimedia. At the same time, Microsoft HoloLens and a growing market of AR headsets from Lenovo, ODG, Vuzix, and others are already rolling out and in use by early adopters across the medical, industrial, and retail fields and a host of other enterprise settings.
Consumer awareness of AR is still relatively low. Microsoft’s Nick Landry says that, while the business-to-consumer (B2C) model is popular in the mobile app economy and with end-user devices, AR doesn’t quite have the user awareness and market penetration to make that model viable yet.

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