Brands Experimenting with AR and VR to Create Electronic Empathy

Published by , September 12, 2016 2:53 am

(Guardian) Brands are experimenting with immersive technology to create electronic empathy – blending digital and experiential marketing to bring shared experiences to a wider audience. Immersive technology creates empathy by putting the individual at the centre of every experience, and it has broadened its reach from gaming and entertainment to news, documentaries, education and healthcare.
“Experiential marketing is about intimacy at scale,” says Jason Alan Snyder, chief technology officer at Momentum Worldwide. “The danger for brands is that the algorithms we increasingly use are pushing us into ever-narrowing information silos and connecting us with tribes of people we agree with.

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