Ashley Furniture Crafting In-Store VR and At-Home AR Shopping Experiences

Published by , December 11, 2016 1:23 pm

(RetailCustomerExperience)  Ashley Furniture is building a custom augmented reality app and crafting an in-store virtual reality experience for debut in 2017. The VR tool will let shoppers design a new room with the brand’s furniture and virtually stand in the newly designed space while shopping at a store location. The app will let consumers ‘place’ Ashley furniture into the context of their own home to see how well it fits their needs and wants.
Ashley partnered with Marxent due to Marxent’s VisualCommerce powered AR and VR apps. Keith Foy, VP of retail innovation for Ashley Furniture Industries said the platform is the right fit for the brand’s dynamic retail business and extensive product catalog.

Tags: , , , ,