AR and VR in Retail

Published by , October 17, 2016 12:34 am

(RetailCustomerExperience)  Leading retailers are exploring innovative ways to leverage AR and VR technologies to transform the customer experience and increase sales. By combining AR technologies with the consumer insights and context gained from analytics, retailers can transform the in-store shopping experience, providing hyper-relevant and personalized recommendations in real-time, right within the shopper’s field of view.
With the widespread prevalence of smartphones, the growth of wearable technologies and the growing popularity of games like Pokemon Go, augmented reality (AR) and virtual reality (VR) technologies have been experiencing tremendous consumer uptake and are poised for explosive growth in the retail industry.

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