Apple CEO Tim Cook Believes AR Will Be Bigger than VR

Published by , September 18, 2016 9:23 pm

(MobiPicker) Apple CEO Tim Cook explained in a recent interview with Good Morning America why he believed AR makes a more compelling case for itself than VR right now. “My own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present talking to each other, but also have other things visually for both of us to see,” Cook said.
In August this year, Cook confirmed that Apple was indeed spending some serious time and resources on AR behind the curtains.

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