Alibaba’s Tmall Conducts Online VR Shopping Experience

Published by , November 21, 2016 3:14 am

(ChinaDaily) Tmall, an online marketplace of Chinese e-commerce giant Alibaba Group Holding Ltd, launched an online channel that enabled shoppers to try out the VR shopping experience between November 1 and November 11. By wearing VR headsets, consumers were able to shop at Macy’s, Target, Chemist Warehouse and other virtual stores on Tmall. Customers were able to check out items as if they were in real shopping malls and complete the entire shopping experience, from perusal to purchase, within the VR environment simply by controlling their gaze.
The tech-savvy shopping experience is seen as Alibaba’s move to test the waters in VR shopping, an emerging trend that the e-commerce giant is betting on to help drive up business growth in the future. To improve the VR shopping experience, Ant Financial Services Group, known as Alipay, an affiliate company of the Alibaba Group, is also working on VR payment technology, so that shoppers can enjoy a seamless VR shopping experience

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