Alibaba Using VR for Shopping

Published by , July 25, 2016 5:50 am

(SouthChinaMorningPost) Alibaba has launched its virtual reality shopping but warned that commercialization of the VR technology was still some time away. Alibaba’s Buy+ will allow users to select apparel and accessories with the help of a 360-degree panoramic view and assistance from a robotic shopping assistant.
Chris Tung, Alibaba’s chief marketing officer, said the company is helping consumers to look into the future by bringing in cutting-edge technologies. However, the adoption of these would need to wait till the whole industry matures and only then can Alibaba bring VR shopping to the market, he said. Alibaba admitted that instead of concrete benefits like the ones mobile commerce has brought, the VR technology only represents its “imagination of the future”.

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