Unity CEO Believes Immersive Technology Industry Will Be ‘Bigger than Everything’

Published by , May 8, 2017 12:42 pm

(TomsHardWare) Unity CEO John Riccitiello recently shared his thoughts on the future of immersive technology. He believes that the immersive technology industry will ultimately grow larger than we imagine and that we’ll see a new crop of software giants, in the vein of Activision and Electronic Arts, that emerge as the industry grows.
Unity embraced VR in the earliest days of Oculus and quickly became a pioneer in this emerging industry, and Riccitiello expects that to continue for many years to come. Many people believe that the immersive technology industry will grow into a massive market. Riccitiello is among them, but he takes it a step further, stating that the immersive technology industry will ultimately become “bigger than everything.”

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