2016 Became ‘Year One’ of VR in China

Published by , January 2, 2017 2:16 am

(Forbes) 2016 became “year one” of virtual reality in China. Virtual reality overall has been embraced in China more than the West and Chinese consumers have shown a willingness to go out and purchase VR devices or experiences. Niko Partners estimates China’s VR hardware 2016 market size will hit $300 million by the end of 2016, with mobile VR being the unequivocal leader in terms of hardware unit sales.
In China one can engage in “experience spots” such as VR pods or VR cafés, whereas consumers in the United States do not have that as an option quite yet. A survey done by Niko Partners earlier this year showed that more than half of Chinese gamers are interested in VR and almost 30% are willing to spend up to $200 USD on a device, which is significant considering the average income in China hovers around $12,000 per year.

Tags: , , ,